Animal Testing: Poster 3

This is the final outcome to my third poster design. After experimenting with different colour schemes, I chose to stick with the red. I think that this colour scheme is the most eye-catching and the colour red is a warning colour that is effective too it will be eye-catching to viewers. I kept the background white behind the foundation pattern so that it would not become a distraction as the main illustration is more important. 

With this poster, I have continued to contain text that explains the issues within animal testing and why and how guinea pigs are tested. For this mock-up campaign poster, I've added a sign up area where viewers can use the link to sign a petition to help. All of the posters are a set for the campaign, PeTA.  The facts displayed on all of my posters link back to the research that I've done on the PeTA website. 

Based on the design, I think that it's effective because there are bold illustrations and limited colour palettes. The area that needs to improve on all of the posters is the typography. I need to test different fonts and see which works best.